It is hard for us to be on the inside (consumers consuming content) and at the same time trying to manipulate the currents of attention (marketing, thought leading, being and authority), but that is simply what we all must do in order to win the game.
There is a really good reason NOT to use leverage strategies in your business to move it forward faster. Ready? If you haven’t given up on the idea that you should sacrifice everything for your dream of owning a very profitable business, you shouldn’t use leverage to grow it.
A lot of people really love those cooking and life hacks that get posted on social all the time. In fact, most of the content on the web today seems to be neat little blogs posts and videos showing how to do something in an easier way that we’ve always done a certain (harder or less fun) way.