The “Content Wars” are still raging along. In “The Leverage Black Book” we discuss how most marketers are laboring under the impression that more is better when it comes to content marketing.
As Leveragists, we prove you don’t need to publish every day or even every week to gain the attention needed to attract your ideal customers, and lots of them.
What’s more, you don’t have to think only in terms of what you publish on your own site. Where you publish is important. The same content on a much higher traffic site is going to do a lot better, obviously.
You need base content on your site, like the post you’re reading now on ours, but you shouldn’t always default to new content being placed originally on your your site.
When you do publish on site, make sure that you design the article for the biggest leverage you can get. Don’t just write an article and leave out all the leverage we point out in the Black Book or you’ll have to create a lot more content to get the same gains in search, social and other direct traffic.
In Chapter 6 of The Leverage Black Book, we dive deep into how you can get every ounce of attention possible for any piece of content you produce on your own blog.