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Tag Archives: leverage

Leverage |

April 4, 2016

| by Jack Humphrey

Why You Shouldn’t Use Leverage In Your Business

leverage guilt
There is a really good reason NOT to use leverage strategies in your business to move it forward faster.

Ready?

If you haven’t given up on the idea that you should sacrifice everything for your dream of owning a very profitable business, you shouldn’t use leverage to grow it.

I’m not being tricky here. This isn’t a reverse psychology trick to get you to download the book. (You might have some work to do on yourself before you’re ready for the book.)

I’m actually being serious, and here’s why…

Your guilt from getting farther faster in your business will actually kill your results. You will self-sabotage because in the back of your mind you still believe that if things are too easy to get, it’s wrong to have them.

How many times in your life have you won something you thought would be absolutely amazing to have (money, a gadget, maybe even a car) and then turned around and treated that thing like it was nothing special? The reason for this is that you lost your sense of value for the object because you didn’t work to get it. Therefore the money got spent on stupid stuff, the gadget ended up in the closet, and the car would start looking beat up and shabby after neglecting it.

We are taught from a very young age that anything worth having is worth working for. While that might be true when taken a healthy context, it also teaches us that nothing worth having is worth anything UNLESS we work hard for it.

“When things come too easy we’re suspect. Do they have to get complicated before we believe they’re for real?” Carrie Bradshaw, Sex and the City

The guilt surrounding the getting of things without working hard for them actually works against our success. If it feels too easy to use leverage to get on a big stage and shine, then reaping the rewards of all that attention, you might actually screw up your presentation or interview. Or you might otherwise sabotage your potential success in other ways simply because of subconscious guilt that overrides your good sense.

So, when is a good time NOT to use leverage in your business? When you realize that you’re still holding onto old programming that makes it virtually impossible for anything good to happen for you unless you work really hard for it. That’s not a good thing, but why poke a bear just to be disappointed later when your old guilt patterns step in to “correct” a situation that should have been party time for you and your business.

 

 

leverage, self sabotage in business, success guilt, the hard work myth
Leverage |

April 2, 2016

| by Jack Humphrey

3 Leverage Hacks To Grow Your Business Faster

A lot of people really love those cooking and life hacks that get posted on social every day. Much of the content on the web today seems to be comprised of neat little hacks showing how to do something in a more-fun way.

That kind of content gets shared around like crazy.  Stuff like this:

That video has over 16 MILLION views. Yeah, people seem to love watching people being efficient, smart, creative, and doing fun stuff.

There are zillions of life hack videos on YouTube. It never seems to get old according to the hundreds of millions of views they get collectively.

I wondered if there were other videos like this in the business world so I searched “business hacks” and came up with, well, not so much. The search returned more life hack videos like the one above and what was left was self-promotional and hardly viewed stuff.

As you know if you’ve read the Leverage Black Book, we have a lot of “hacks” for business and life that lead to a more balanced and profitable business environment. I’m left wondering how we can start turning them into colorful, playful videos that get the same response from business owners as hack videos showing 10 ways to take off a bottle cap without a bottle opener.  Hmmm…

Barring that, here are 3 Leverage Hacks you can use to grow your business faster than you’re doing it now:

Leverage Hack #1:  Take Imperfect Action!

-Winners Take Imperfect Action While Losers Are Still Perfecting The Plan.-

In almost every chapter of The Leverage Black Book, Gina and I remind readers to take imperfect action. You get a lot further in life and business if you do whatever it takes to move the ball down the field than when you constantly stick yourself in planning mode. Perfectionists need not apply!

If you have something to say, share, or give, then get out there and share it, even if some things about the “How” aren’t to your liking. In a perfect world we’d get all the time we need to get things just right before we launch, mail, post, appear, record, share, call, answer, broadcast, or blog.

Well this world we live in wasn’t designed for things to be perfect before we take the next step. It’s kinda cool in that way because it frees us up to “be” more than “do.” And being gets more results, hands down.

What can you do today that just puts something “out there” before something else you’d normally wait to be done was…done?

Leverage Hack #2: Stage Dive Into Someone Else’s Audience

stage-dive

Several people in your niche have painstakingly created large audiences full of people who need to hear about what you’re doing. You know they’d love it if they did!

There are several ways people put audiences together and maintain their rapt attention. They have Facebook pages and groups, they do podcasts, they do videos and blog posts. There are a lot of tools they use that could feature YOU in the near future if you figure out how to bring value to the authority or Thought Leader who’s leading their tribe.

In Chapter 4 of The Leverage Black Book, you’ll learn all about how to hack authority and point powerful attention in your direction from large, established crowds in your niche.

Leverage Hack #3: Be Seen – Be Expert – Be Helpful

be seen

Use whistling camel pics to make sure no one forgets the point you’re making! Just kidding. (Or am I?)

leverage-black-bookA really useful hack to leverage a lot of attention is to stage dive into conversations on social that are going to be popular. What I mean by that is, participate, be helpful, and be seen by all the commenters to come by jumping into a popular-conversation-to-be, before everyone else has their chance to comment.

How many times do you see a very popular person or organization post something that hasn’t got many (or any) comments yet? You just hit the attention lottery if that place or person is someone who attracts your perfect audience!

Make a brilliant, insightful comment that shows off your wit, or expertise, or both and sit back and wait for all the commenters to come – who will all see your comment first.

Sub-Hack #1:

Do it as your Facebook Page instead of as yourself from time to time and get more likes from big audiences who’d otherwise never know you exist.  Works like gangbusters.

Sub Hack #2:

Do this in Facebook groups and other social sites where people are concentrated around a topic, thread, or other content. Make sure you are posting something that serves while it makes people curious enough about you to look you up and find out more about you (and your business, product, or service!)

I don’t even want to say this, but feel like I have to: Do not spam. Just be interesting and trust that people will follow you and look you up, or check out your page and “like” it on their own without being pushed. (Because they won’t and you’ll get utterly ignored or flamed.)

What else can you do right now, today, to hack together a leverage play that accomplishes more for you and your business than a one-to-one action ever could?

Have fun with your God-like powers to move crowds without the time or effort others spend to accomplish the same thing!

(And don’t forget to “Like” us on Facebook!)

 

leverage, leverage hacks, leveragists, life hacks
Leverage Masters Podcast |

March 8, 2016

| by Jack Humphrey

Denise O’Brien on Leverage Masters

http://abundancegroup.audioacrobat.com/download/abundancegroup-20160308121640-6740.mp3

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Denise O’Brien, Award-Winning Entrepreneur & Humanitarian, is an international speaker, event producer, film producer, author, publicist, and mistress of ceremonies. She is also the CEO & Founder of DOME Consulting, LLC, the parent company of Denise O’Brien Movies & Entertainment, an award-winning boutique PR firm which provides innovative branding and public relations strategies for corporations, producers, authors, actors, speakers, nonprofit organizations and empowered men and women from around the world.

As a red carpet host, international speaker, and film and event producer, Denise encourages others to discover their own passions and has delivered her powerful message from the Hollywood red carpet to the international boardroom, from the Dallas Convention Center podium to prestigious international platforms on the African, Asian and North American continents. Find Denise on Facebook.

denise o'brien interview, leverage, leverage masters, lifestyle, marketing podcast

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