Bret Ridgway is co-founder of Speaker Fulfillment Services and several other companies that serve speakers, authors, and information marketers. His unique, behind-the-scenes perspective as the go to fulfillment guy for many of the biggest names in Internet and information marketing lets him see what works and what doesn’t work. He is author or co-author of 5 books in this niche, with the most recent being “ABCs of Speaking.”